KusopaDoqari: New page: The Juicy Couture brand name represents a company which prides itself on designing and supplying contemporary apparel with innovative and cutting edge style, both in casual forms and more ...

2012-05-09T04:36:56Z

New page: The Juicy Couture brand name represents a company which prides itself on designing and supplying contemporary apparel with innovative and cutting edge style, both in casual forms and more ...

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The Juicy Couture brand name represents a company which prides itself on designing and supplying contemporary apparel with innovative and cutting edge style, both in casual forms and more formal examples. The headquarters of Juicy Couture are located Arleta, Los Angeles, which is in turn the home town of the company's two founders, Pamel Skaist-Levy and Gela Nash-Taylor. Owned today by parent company 'The Liz Claiborne Fashion Company' Juicy Couture is world famous for a huge range of products across the board, including the instantly recognisable and much celebrated velour tracksuit bearing the company signature.
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The company founders Levy and Nash has consistently introduced new products and merchandise to the Juicy Couture catalogue over the years in a deliberate move to concentrate attention on their lines one at a time. 1999 saw the introduction of jeans to the Juicy range known as 'Juicy Jeans' which was followed in 2001 by a new range of the track suits which were primarily responsible for the success of the company after instances of high profile exposure, not least of which at the hands of Madonna. The tracksuits were made available in various colours and materials, such as standard velour, fleece or cashmere, consisting of a zip up hoodies and matching jogging bottoms with a draw string closure. During 2002, further collections were added for men and children, endless opening up the appeal of the Juicy Couture brand to a wider target market. Furthermore, 2004 saw the introduction of bathing suits and further accessories for women, including jewelry, shoes and of course, the much celebrated line of sunglasses.

Examples of sunglass styles produced in the Juicy Couture range include titles such as Drama Queen and Darling, giving some idea as to the intended target market, along with the intended look of the items themselves. Indeed, for those seeking something truly on the cutting edge of style with modern, daring and often non-conformist designs would certainly be hard pressed to find a comparable brand to Juicy Couture. Famous faces and industry legends across the world of fashion continue to worship and adore the Juicy range of sunglasses thanks to their upmarket appeal and endlessly trendy status.
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Juicy Couture lives by the ideal that modern life never slows down and neither does the fashion world, therefore designs are geared toward mirroring the ever-dynamic and energetic pace of the world today. Bright, vibrant colours such as blue, pink and lavender are some of the most popular choices in the Juicy Couture catalogue. Of course, sophisticated and formal need are also catered for with basic black and brown designs available in almost every form imaginable. Furthermore, whether opting for a plain finish or a more intricate design with an endless range of artful patterns and prints, you can be sure that your investment will remain timeless throughout seasons and years to follow turning heads and earning admiration whenever worn. It is little wonder that the Juicy Couture prescription range is often chosen over contact lenses due to the additional style and presence afforded the fashionable owner.

Juicy Couture is reported to have created revenue from sales of over $250 million dollars across its various lines during the first half of 2008 alone, regardless of the recession and economic crisis experienced the world over.

Of course, the entire Juicy Couture range of sunglasses and eyewear carries the unmistakable company logo, consisting of two Highland terriers with a shield inscribed with 3 hearts and the words 'Love G&P' representing the two founders of the company. A banner is also featured above the logo featuring the slogan, 'Born in the glamorous USA'. The relatively intricate nature of the brand logo is a useful tool in deciphering genuine products from the endless string of fakes and copies littering the market the world over. For this reason, it is incredibly important to be wary when selecting online retailers or unofficially merchants rather than those carrying reputation.

Nowadays, the Juicy Couture brand along with its inherent range and features remains pretty much the same as a few years ago, though the inclusion of jewellery, handbags, children's clothing, plus size ranges and even accessories for dogs have all been met with huge popularity. The menswear collection produced by the company on the other hand was withdrawn from sale during 2009 after the designer of menswear for the company resigned.

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