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About
Adam Willhoeft is an internet marketing consultant, digital marketing consultant, internet marketing consultant, social media consultant, digital strategist, social media marketing strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and leads to the clients he works well with.
Skills and Experience Summary (2012) 7 yrs. experience, with specific to digital/social media strategies and digital media buying 4 yrs. experience with a project manager role Bought and optimized over $25,000,000+ in ad inventory for online campaigns Managed annual advertising budgets over $12,000,000+ Performance Driven - all of it comes down to ROI Strong power to influence key stakeholders and related decisions Power to lead, work autonomously and collaboratively in the fast-paced team environment delivering excellent results with a positive demeanor Strong history in managing client relationships and expectations Adapts to change quickly
Project Management
Proficient in the direct treatments for cross-functional production teams Managed a team of 8 (media buyers, designers, developers, and network engineers) Managed approximately 15 agencies/networks at one time to deliver against the same goal Managed complex multi-disciplinary project teams through all phases from the project life cycle, providing leadership, coaching, and training to accomplish aggressive targets Evaluated deliverables to guarantee the work met requirements and maintained an advanced level of quality Fluent by using project management tools and methodologies. Advanced skills in Microsoft Project, Microsoft 'office', and Visio Ability to think “outside the box” and give rise to the improvement of internal processes Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis Tracked and analyzed the performance of online marketing campaigns in order to recommend approaches to optimize programs that deliver value and surpass objectives. Strong analytical and problem solving skills
Digital Media Buying (Web|Mobile|Social|Video|Email)
internet consultant - Adwords certified I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns P&L accountability and competitive against KPI’s Optimized and analyzed connection between purchased media in order to maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize landing pages Expertise in performance branding and digital strategies in national and international markets Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points Acquired web and mobile inventory in RTB all the major DSPs and ad exchanges by using DMPs on a CPA, CPC and CPM basis Capability to manage complex negotiations to successful closure and delivery Handled the duties of generating insertion orders, delivering creative, and confirming ad space and tracked the delivery of purchased media Increased client cookie pools approximately 100x Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* Relationships with all the current media representatives within all of the top advertising and mobile networks High proficiency in Excel for reporting and analysis Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)
Search Engine Optimization(SEO)
internet marketing consultant - Solid understanding of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda) Ranked a client on the first page of Google for the keyword, “home phone” Extensive experience with keyword research, density analysis, reporting and backlink building tools Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan Ability to execute a link building strategy that may lead to improvement of leads generation and web prominence in order to gain leadership position online Established progressive linking campaigns. Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation. Understanding the social media environment, including blogs, internet sites, article directories and forums as a possible important component for SEO. Researched, identified and established partnerships with authoritative internet sites for link-building Up to date on current search engine news, trends, algorithm changes, and SEO best practices
