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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the online landscape to the point that in 2012 greater than 50 percent of all Access to the internet was being done via handhelds of some sort. About 45 percent of mobile owners are utilizing their devices to download social media apps. In fact, 35 perc of Android and iPhone owners in the U.S. use apps such as Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers through providing mobile coupons using mobile devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons relevant to where they are at this time. In fact, more than Fifty percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Studies show that mobile ads perform about 5 times better than Internet ads. The most frequent mobile ads are simple text links and display adds which can be sold based on cost per clicks, cost per acquisition and price per thousand. These ads tend to be like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions in order to drive traffic to retail environments. Make offers which are specific with the buying habits of one's mobile customers the industry big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to boost brand awareness and affinity. Your company can, too. However you must have a thorough understanding of your audience. The easiest method to use apps is always to create something that is both useful and valuable. More to the point, it should be functional. Some apps ensure it is easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to see and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app then let users decide whether or not they are willing buy premium version with more features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers received access to more challenging levels as well as other free add-ons.