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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the online landscape to the point that in 2012 greater than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are using their devices to download social network apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cell phones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually understands that they are visiting the site from a mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers by providing mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more open to receiving ads and mobile coupons strongly related where they are right now. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which are short, instantly understood, and effective; and creating a call for action with minimal steps. Studies show that mobile ads perform about half a dozen times better than Internet ads. The most frequent mobile ads are pretty straight forward text links and display adds which can be sold based on cost per clicks, cost per acquisition and cost per thousand. These ads tend to be like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or to drive traffic to retail environments. Make offers which can be specific with the buying habits of your mobile customers the industry big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to boost brand awareness and affinity. Your small business can, too. But you must have a thorough comprehension of your audience. The easiest method to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with some clicks. For example, the ShopRite app allows customers to see and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app and then let users decide whether or not they are willing invest in a premium version with additional features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.