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If Cold Calling Makes You Feel Dirty Do This Instead

If Cold calling makes you feel dirty you should listen to your gut. In this article I'm going to explain why cold calling isn't working for you. Then I'm going to share what does work and explain why.

First, cold calling doesn't work the way you are doing it now because you are an uninvited pest. The people you call didn't ask you to call them. They're busy. They don't want to talk on the phone to people they don't know. Plus, most people only use a landline telephone to screen the calls they don't want. Anyone they actually know and want to talk to calls them on their cell phone.

Second, what you say isn't relevant to the person you call. When you answer the phone you expect the person on the other end to be someone you already know. If the person on the other end isn't someone you already know you expect that person to have something very important to say. What you consider important is something you are already looking for or have a particular interest in.

Few people wake up and jump out of bed screaming, "I have to get me some insurance today!"

Next time some clueless soul tells you "cold calling is a numbers game"; recognize that statement for what it is. That statement is a stupid platitude spouted off by people who don't have a real prospecting strategy.

Finally, you present your prospect with the wrong offer. Prospects expect your offer to interest them, bring them value, and be non-threatening. The idea of sitting down with a pushy insurance agent (they believe all insurance agents are pushy and obnoxious) is definitely threatening. An offer like that is definitely something they DO NOT want to do.

Ari Galper, the World’s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game®, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari’s cold calling approach at http://www.unlockthegame.com.au/.